Not getting the right reviews? Want to achieve a better ranking on honest reviews? Then the Amazon Vine Program is for you, which will help you get the right reviews for your Amazon products.
Customer reviews are a very important aspect of growing your business. We create products for customers and if they are not delighted then our business will not reach its maximum height. And to get customer’s interest in your product, they need assurance of your product’s best quality. For that, they rely on your product reviews.
Hence, product reviews play a vital role in getting more sales and customers to your products. If you get one negative review, your sales can decline. So for that, we need a lot of honest reviews which can hype up your sales.
In short, Amazon Vine will connect you with multiple reviewers who will review your product and help you grow your Amazon Business and Brand Awareness. We will dive deep into the blog to know everything about Amazon Vine.
What is Amazon Vine?
Amazon Vine is a program run by Amazon. It is an invitation-only program. In this program, a few selected reviewers are called Vine Voices. These Vine Voices are given free products from the participating vendors/sellers in exchange for getting honest reviews from those Vine Voices.
These Vine Voices are chosen by Amazon depending on their reviewing skills/ranks and the helpfulness of their reviews so far.
How does Amazon Vine work?
Following are the detailed steps of how Amazon Vine works:
- Seller’s Enrollment: Sellers who want to get reviews need to enroll their products with the Amazon Vine Program.
- Product Selection: The product selection is carried out by Amazon front he enrolled the seller’s list based on product category, demand from the customer, reputation of sellers, etc.
- Invitation to Vine Reviewers: Amazon then extends invitations to the Vine Reviewers namely Vine Voices.
- Selection from Reviewers: Vine Voices can choose the products they want to create reviews for our of those invitations. They have limited choices to make for a fair chance to all as well as sellers.
- Product Shipment: Once Vine Voices has made its decisions, Amazon then delivers those products directly from sellers to the reviewers to review. These products are sent free of charge to them.
- Review Submission: After successfully getting the product shipments, Vine Voices then uses the product and later on submits the review of the same which is beneficial for both i.e. sellers and customers. There is a timeframe for Vine Voices to submit their reviews as soon as possible.
This is how Amazon Vine programs work in helping sellers get valuable and honest reviews on their products.
How to get started with the Amazon Vine Program?
1. Log in to your Amazon Seller Central account and go to the Advertising tab.
2. Under the Advertising tab, you will get an option of Vine, select the same.
3. Then in the right corner, enter the ASIN in the search box and select the number of units you want to enroll with Amazon Vine.
4. Once the ASIN gets registered, you can then easily track the progress through the enrollment details page by selecting the Details button.
5. Amazon has recently increased the enrollment ASIN limit from 60 to 200 ASINs allowing brands to enroll more products for the same. Make sure you provide free units to Amazon Vine while enrolling.
6. After enrolling, Vine Voices can request after 24 hours for review.
7. Amazon has 3 levels to experience – Basic Level, Plus Level & Premium Level.
Seller’s Eligibility To Enroll in Amazon Vine Program
The following are the few eligibility criteria for sellers to get themselves enrolled in Amazon Vine:
- You are willing to give away your products for free in exchange for reviews.
- You must have a brand registration of the same on Amazon Seller Central.
- Your particular products should have reviews below 30.
- Your product must be an FBA Offer in NEW Condition.
- Your product listing must have the available inventory.
- Your product must have been launched before the enrollment.
- Your product must have an image and a product description for Vine participation.
Amazon Vine Program Costs For FBA Sellers
The following are a few fees & costs associated with Amazon Vine:
Vine Enrollment Fees/ Product Costs
Amazon charges one-time enrollment fees for parent ASINs depending on the number of units enrolled.
You will be charged after 7 days of getting the first review published.
The following are the fees:
- For 1 to 2 units the fee is $0.
- For 3 to 10 units the fee is $75.
- For 11 to 30 units the fee is $200.
The new fee structure is good for sellers who have fewer reviews. For example, if you have 20 reviews then you just need to pay for another 10 reviews, that’s it.
Shipping Costs
In Amazon Vine, sellers need to give away their products for free to Vine Voices. But FBA Sellers needs to manage the shipping costs for delivering the same to Vine Voices. These costs can be a huge amount for the sellers who have many products enrolled with Vine.
Program Fees
Amazon Vine doesn’t charge any specific fee for the enrollment of sellers. But Amazon FBA Sellers provide their products for free which can be counted as an opportunity cost for their business since they are not selling that unit at full retail prices.
Pros of Amazon Vine
- Sellers can get up to 30 reviews for their product listings easily with the help of Amazon.
- Sellers get higher quality detailed reviews compared to authentic natural short customer reviews.
- Sellers get more practical feedback from the voices which gives a fuller picture of how their product works in terms of customer satisfaction.
- You can get more traffic to your listings as customer reviews boost the overall momentum of your products and brand ranking.
Cons of Amazon Vine
- Reviews with Vine are not guaranteed, or 100% positive all the time. Amazon FBA Sellers need to be prepared for honest reviews with enrollment.
- This program is only available for brand-registered sellers.
- Vine can cost you between $75 to $200 to enroll your products under the same.
Conclusion
Try to enroll your brand with Amazon Vine for better reviews and traffic. However, you don’t have to go it alone. A professional Amazon agency like U-commerce specializes in helping sellers like you navigate the complexities of the Amazon marketplace. With our data-driven approach and Amazon consulting expert guidance, you can focus on what you do best – building your brand and selling amazing products – while they handle the nitty-gritty of overall Amazon optimization.
