- Detail Page Optimization
- Creating New Listings
- Amazon Ads Management
- Platform Management
The Challenges
Creative Assets
The detail page assets were not retail ready, images, SEO Content & other graphical assets needed optimization.
Catalog
Their catalog was very broad, but the listings were not well listed, no parentages, none of their listings were ranking well.
Amazon Advertisement
They were running no advertisements, so we had to build from scratch.
The Approach
- Listing Images & Content Optimization
- Video creation
- After our initial optimization, we did A/B tested titles, images, A+ content and bullets to build the best possible Product Detail Page.
- Created aggressive PPC campaigns & targeted high-volume keywords.
- We had created ad groups by targeting the root category of the listings.
