There’s no “silver bullet” to succeed on Amazon, but if you have an arsenal ready, nothing can stop you from becoming a successful Amazon seller. Like Harry, even your newly launched product can mint $20000 of sales within the first 30 days of selling on Amazon.
The Back Story
Faced with the complexities of gaining visibility and achieving organic ranking for a brand new product, Jason was in search of a trusted agency. After interviewing about a dozen agencies, he came across u-commerce and chose us to help accelerate his brand’s growth.How We Achieved It?
- Aggressive product launch planning
- Deep market understanding
- Precision listing optimization
- Well-executed off-Amazon promotions
The Challenge
- Gaining visibility: In a cutthroat category like Home & Kitchen, the challenge was to emerge from the shadows and secure a spot in the limelight.
- Organic ranking: Organic rankings can be a slow climb, but we were determined to expedite it without being overly reliant on PPC.
- Comprehensive setup: From creating an Amazon seller account to photography, everything had to be structured from scratch.
- Economical approach: Considering Harry’s first foray into Amazon, a cost-effective solution was vital.
Our Approach
We began with crafting a compelling product listing that left no room for mediocrity. We understood that each facet – from keywords to copy to images to backend fields – plays a crucial role in success.
After the launch, we initiated a promotional giveaway to spread customer awareness. A strategic shift to a smaller category earned us the coveted Best Seller badge. Our review generation campaign further bolstered conversions and credibility. Off-Amazon promotions rounded off our approach, driving external traffic and fortifying organic ranking.
The Results
- Within 2 days, 4 units were sold organically
- By the 6th day, our product stood mid-page-one for the target keyword
- In just 15 days, the product went from invisible to exposed, ranking for over 40 keywords
- Average daily sales reached an impressive 40-50 units with a consistent 70% conversion rate
- A robust review campaign garnered 150+ reviews, maintaining a 4.5-star rating
You guys rock!!!
I am so glad I chose u-commerce for launching my first Amazon product. You guys are rock stars. We have a long and successful journey ahead of us.
I am so glad I chose u-commerce for launching my first Amazon product. You guys are rock stars. We have a long and successful journey ahead of us.
