Are you a brand aiming to drive repeat purchases and build strong brand awareness among highly engaged customers? Amazon’s Subscribe & Save program is here to help you achieve just that.
What is Subscribe & Save?
Subscribe & Save is a convenient and cost-effective way to ensure your customers never run out of their favorite products. With just a few simple steps, they can set up recurring deliveries, saving both time and money. Here’s how it works:
1) Shop from Thousands of Products: Customers can browse and choose from a wide range of products.
2) Select Quantity & Schedule: They can select the quantity and set a delivery schedule that suits them—anywhere from weekly to every six months, with the flexibility to change it anytime.
3) Create Your Subscription: Once the subscription is created, it’s all set. There are no fees involved, and customers can cancel or adjust their subscriptions whenever they like.
Benefits of Subscribe & Save
- Consistent Repeat Sales: Encourage repeat purchases with ease.
- Customer Loyalty: Build a loyal customer base that keeps coming back.
- Brand Awareness: Strengthen your brand’s presence among a dedicated customer segment
ASIN Eligibility Criteria
Products are automatically considered for Subscribe & Save based on:
- Fulfillment history and in-stock rate
- Sales performance
- Product category
- Average selling price
How Does Subscribe & Save Work for Sellers?
Automatic Enrollment: Eligible FBA sellers can have their products automatically enrolled in the program with a 0% base discount. Amazon will fund a 5% tier discount for a limited time.
Funding the Discount: Sellers fund a flat base discount for each enrolled item, while Amazon temporarily adds an additional 5% discount for tiered shipments. The discount applies to the product’s price on the day of the order, along with any other promotions.
Subscribers sign up for regularly scheduled deliveries of frequently used products, benefiting from time and cost savings. As the largest loyalty program on Amazon, Subscribe & Save promotes repeat purchases and long-term customer engagement.
Key Features
Customizable Delivery Frequency: Subscribers can receive their products at intervals ranging from one to six months. To ensure seamless service, maintain an inventory level of at least 85% by monitoring the Manage Products page.
FBA Fulfillment: Amazon handles the picking, packing, and shipping of your Subscribe & Save orders, with standard FBA fees applying.
Performance Monitoring: Use the Subscribe & Save dashboard to track your performance and make informed decisions to optimize your business strategy.
Managing Subscriptions
Customers can easily manage their subscriptions. Amazon sends a reminder email before each delivery, detailing the products, price, and applicable discounts. Subscribers can skip deliveries, cancel, or modify their subscription settings anytime via the Manage Your Subscriptions page.
Subscribe & Save is an invaluable tool for brands looking to enhance customer loyalty and secure consistent sales. By automating the purchasing process, this program provides a win-win for sellers and customers. Contact U-Commerce for further details.
