Are you annoyed with a red warning on your Seller Central account dashboard and cannot figure out how to solve it? You are in the right place, this blog will let you know exactly how to solve all your account health problems to turn it green from red.
Let’s start by covering all the basics and needful information regarding Amazon Account Health.
What is Amazon Account Health?
Amazon Account Health is an in-built system designed by Amazon for their Amazon Sellers. It helps to evaluate the seller’s compliance and customer reception as per Amazon’s selling policies.
It has the following metrics for sellers to use Policy Violations, Order Defect Rate (ODR), Shipping Performance, and Invoice Defect Rate (IDR) for Amazon Business customers. These metrics will help sellers to keep a note of their performance on the Amazon platform.
Where to find your Amazon Account Health?
You can have access to your account health dashboard easily by logging in to your Amazon seller account. Go to the performance tab and select Account Health in that dropdown menu to start with Amazon Account Health.
You will get a detailed view of Customer service performance, Policy compliance performance, shipping performance, and product compliance requests altogether.
Amazon Account Health Metrics To Know
To maintain a healthy seller account you must look into 3 criteria for satisfying the customer experience and those 3 criteria are:
1) Customer service performance
It depends on the 2 major criteria namely Order Defect Rate and Invoice Defect Rate. ODR -Order Defect Rate takes into consideration the feedback given by your customers, claims such as chargeback claims and A to Z guarantee claims which upon consideration gives you an overview of the seller’s customer service experience. Whereas IDR-Invoice Defect Rate takes into consideration the Amazon orders invoice without the tax consideration is being uploaded within one business day of shipping.
2) Policy compliance
It talks about rules that must be followed and that no violations are accepted. Your business account should keep in check with the Amazon guidelines around intellectual property issues, authenticity concerns, product conditions, and other policy violations.
3) Shipping performance
Shipping performance helps you measure all the shipping-related rates such as – Late Shipment Rate, Valid Tracking Rate, Pre-Fulfillment Cancelation Rate, and Return Dissatisfaction Rate.
What is Amazon Account Health Rating (AHR)?
The Account Health Rating (AHR) system is a very important aspect for your seller account overall health indication. It has indications such as Healthy, At Risk or Unhealthy signs to let sellers know their performance status.
AHR is measured with the help of 3 different colors with respect to health scores from 0 to 1000:
- The Green Color indicates a score from 200 to 100 points which suggests your account is healthy.
- The The Orange Color indicates the score from 100 to 199 points which suggests your account is at risk.
- Red Color indicates a score of 99 or lower points which suggests your account is at huge risk.
This score updated is in real-time so you can see the immediate impact on your account health on any policy violations that take place. Amazon also has four levels of severity related to policy violations: critical, high, medium, and low.
- Critical is for anti-counterfeiting policy violation
- High is for brand name policy violation
- Medium is listing policy violation
- Low is product detail page rules violation
How to improve your Amazon Account Health?
Here are a few given strategies to improve your Amazon Account Health:
1) Stick To Amazon Guidelines
We need to stick to the Amazon guidelines to not get any violations. Amazon has strict policies and every seller should follow them and try to check out all restrictions.
2) Make Sure You Deliver On-Time
Amazon FBA deliveries are covered by Amazon so no hassle with that. But for Fulfilment By Merchant (FBM) Sellers, you need to maintain your shipping quantities. If you are facing difficulties with maintaining deadlines, then you can enroll yourself in Amazon’s Buy Shipping services or other carriers to improve your shipping performance.
3) Make Use of Trackable Shipping Methods & Adequate Packaging
You need to make sure you use the highest quality shipping services which are easily trackable. Also, make sure, the packaging is well-done and well-processed because it will help you reduce bad reviews and will make your shipping performance better.
4) Make Sure Your Products Stand Out Accurately
Sellers need to watch out for how their products stand out from per customer’s point of view. Use proper images enhanced content, and videos to make sure your customers understand your product accurately. Never mislead them, because if they are misled then probably you will get negative feedback with returns which may affect your Amazon account health.
5) Timely Reply To Your Customers
Try to always promptly reply to your customers. Quick communication within 24 hours will make sure customer gets their issues resolved which will lead to no negative feedback or returns eventually.
6) Proper Inventory Management
Avoid Cancellations or out-of-stock orders on your products, especially FBM Sellers.
7) Review Your Product Listings Regularly
Try to always check up on your active listings, notifications, and alerts from Amazon Seller to make sure your account health is always good. Moreover, pay high attention to product reviews and try to improvise your product based on that.
What happens if your Amazon Account Health decreases?
Following are the repercussions when your Amazon Account Health is deteriorating:
1) Warning & Account Suspension
A decline in your health can bring you warnings from Amazon, account suspension, or direct removal from the platform as well.
2) Request For A Plan-Of-Action
Amazon may ask sellers out for a Plan Of Action within 48 hours of the timeline if your performance is below target. This step will allow sellers to prove their commitment to improvising and restoring their Amazon account health.
3) Withhold of Funds or Restricted Selling Practices
If sellers fail to provide a Plan of Action to Amazon within the adhered timeline, then Amazon may withhold their funds or restrict their selling practices for a temporary period.
4) Deactivation of Account
Deactivation won’t happen without critical violations. It will happen only if the seller fails to improve Amazon account health metrics even after multiple warnings.
5) Reinstating Your Account
If the seller successfully addresses violations and demonstrates a clear willingness to improve and work on the same, then reinstating of seller’s account is possible if Amazon agrees.
If you require further assistance managing your Amazon Seller or Vendor Central account, feel free to reach out to the Amazon experts at U-Commerce
