It has finally ranked on page #1 after months and months of relentless, backbreaking work on your product. WHAT NEXT? The fight is still only halfway over. About 40–50 products are displayed on the first page of Amazon search results. How can you make sure buyers select YOUR product out of those?
Customers notice the following features of your goods on each search result page:
Reviews: When a buyer reads the search results page, they see this first. They have the biggest influence on purchasing behavior, in my opinion. But be patient—gathering reviews requires time.
Title: Some buyers do glance at the title, but I won’t say they don’t. However, rather than being more customer-focused, the title is more for Amazon’s algorithm to help you rank better.
Price: Well, it can make all the difference. However, your options are limited to raising or lowering it. Also, you’ve probably kept the price as low as you can, given how competitive Amazon is as a marketplace.
Main image: The good part is about to begin. Sellers have overlooked this gold mine for years. However, when executed correctly, the Amazon white background image can significantly increase your CTR (Click-Through Rate).
The primary image is the ONLY one of these that can be optimized with the greatest ease, and when done well, it may greatly increase your click-through rate.
Is the money spent on improving your primary image worth it?
I understand your question. You’ve already invested a significant amount of money in Amazon PPC advertising, stock addition, and Amazon product listing optimization. Does your list need to include any more expenses?
You do, I assure you. As they say, first impressions are lasting impressions, and the main image is the first thing a buyer sees.
Besides, it won’t even take that much time or effort if you work with the best Amazon photo editing services. If your primary image isn’t captivating or sticking out despite having optimal photographs, it’s likely because you selected the incorrect Amazon agency.
Ways to increase the click-through rate of your Amazon main image
#1: Make sure the product image is of HIGH QUALITY first and foremost.
Any amount of editing tricks won’t make up for a poor-quality original image. The angle at which the object is photographed, the model’s placement (if the product is clothing), the model’s stance, and the ironing technique all have a significant impact.
Thus, ensure that the product photo you currently have is of the highest caliber, well-lit, and presented before modifying your main image.
There should be no clutter in your hero image. Make sure everything is in its proper place, and if the product comes as a set, make sure everything is arranged nicely.
Now that you know how important it might be to photograph your product well, here are some more pointers to remember during the shoot:
Take pictures at a little angle: Placing the product at an angle of between 15 and 20 degrees can give the picture additional depth and let viewers see it from all sides.
Mannequin shots for clothing: Using a mannequin to display clothing and accessories typically yields the best results in terms of presentation, since it allows the product to be seen in a realistic setting.
Three-quarter view for electronics: A three-quarter view is perfect for displaying important facts on a device that has features on several sides.
Employ soft shadows: By adding depth, you can give the product a more three-dimensional, eye-catching appearance.
Emphasize the shape and form: By using small angles, you may help clients better understand the shape and form of the product they are purchasing.
Layer components tastefully: If your product is made up of several parts, think about using a layered approach to the picture. This will show the depth and diversity of the parts in an elegant way.
We constantly advise our clients to use 3D product rendering since it produces a main image that looks perfect. Furthermore, sellers can utilize the rendered goods not just for the Amazon detail page listing image but also for other Amazon product listing infographic images and lifestyle images, A+ content, Amazon storefront, product inserts, brochures, and more, making rendering more of an investment than an expense.
#2: Ensure that your mobile hero image is sharp.
An analysis published in 2024 by Statista states that mobile devices account for more than 70% of Amazon’s traffic. It’s simple for things to look busy on tiny screens.
View the illustration below for an illustration. As you can see, there are too many things vying for the viewer’s attention. For example, a cup of coffee and coffee beans are displayed. Although our product is a frother and has nothing to do with coffee beans, it would make sense to display coffee beans if it were a coffee bean grinder.
In addition, the box describes “80+ colors,” thus attempting to display them all would make the image appear cluttered.
Because mobile users frequently scroll quickly, it’s critical that your hero image is prominent and entices them to pause and examine your offerings. The image on a mobile device shrinks significantly when scrolled, so even at thumbnail size, your product needs to be identifiable.
#3: If there is packaging on your product
If your product has packaging, you can utilize it to print the most crucial information right on the box.
Begin by asking yourself, what is the one most important thing you want to get across? Is it because the product is chemical-free, sugar-free, comes in a value pack, lasts for a month, or is just comfortable to wear?
Think for a moment to choose the most important detail you wish to highlight. This will assist you in concentrating on what matters most to your clients, which will improve the way your product stands out.
Refrain from altering the packaging much. It shouldn’t have a very different appearance. The secret is to modify the label or package just enough to make the changes hardly perceptible.
#4: If your goods are unpackaged…
Let’s now imagine that your product is not packaged in a box. The product itself can then have a label applied to it. But this branding needs to be incorporated in a way that makes it appear genuine and natural. Amazon has the right to remove your listing if they believes the label was not included in the original packaging. Thus, any optimizations must be carried out with extreme caution and discretion.
Whether the labels in the image above are on the product or not is no longer a concern for anyone. Nonetheless, they provide crucial information that raises the click-through rate (CTR).
#5: Display without uttering
Suppose you are marketing a robust, long-lasting pop-up canopy tent that is incredibly lightweight and portable. I mean, that’s a lot to get through. Of course, the main image cannot include all of that information. What then do you do?
#6: Improve the picture’s aesthetic appeal
There are several methods to enhance the visual attractiveness of the image, even if you would want to err on the side of caution and not include any text. You can add a lot of features to improve the image’s visual appeal and increase its level of engagement.
#7: A/B test your primary image
After optimizing your primary picture, it’s time to do split tests to determine which performs best. To find out which image works best for your Amazon listing, you can use either PickFu or Amazon’s own Manage Your Experiments feature.
Using Amazon’s Manage Your Experiments, you may A/B test your optimized main picture for CTR (Click-Through Rate) in the following ways:
- Go to Brands in the Amazon Seller Central dashboard, then click Manage Experiments.
- Press the “Create a New Experiment” button on the experiments dashboard.
- Select the Main Image option for the A/B test.
- Look up the product you wish to test’s ASIN (Amazon Standard Identification Number).
- Choose the complete parentage as the reference ASIN if the ASIN is part of a variation.
- Enter the experiment’s desired start date, duration, and descriptive test name. A hypothesis regarding the information you intend to discover from the exam might also be stated.
- To compare the alternate image (B image) with the current main image, upload it.
Conclusion
Get up and start improving your Amazon product listings primary image instead of just reading this article and putting it to rest! Gone are the days when PPC was the only item on sellers’ minds. These days, even minor elements like your primary photos have a big influence on your KPIs.
Get in touch with our Amazon advisors if you need help designing an image for your Amazon listing. We can assist you whether you want to optimize your current main picture or need to start from scratch!
