One thing that is found common between each American doorstep is the Amazon packages that arrive in lobbies. As per the reports, E-commerce is likely to surpass $1 trillion in the United States as consumer spending after the pandemic shifts to online shopping.
If you are an online seller, then there are millions of opportunities to create your brand and make it renowned. In today’s world of Facebook and Instagram, we see many things online but the reality is something is different it is not always as rosy as with online marketing opportunities there comes into the picture the various competitors of your brand.
Check below smart moves to create your brand awareness and exceed your sales volume just like that. But before moving further you have completed working on brand promise, tagline, visual identity, brand voice, brand narrative, brand values, and other metrics of strategic branding.
Now, let’s get started with those 19 creative ways to get more brand attention.
1. User-Generated Content (UGC)
According to Stackla’s report, 86% of consumers stated that authenticity is more vital when it comes to deciding what brands they want to support and shop for. Also, user-generated content is more influential than professional or celebrity content. For this, you can use customer infographic images, and their reviews, or post video testimonials on your Amazon storefront or website.
2. Turn Your Strategy into Stories
Humans do love stories. So, to indulge your customer’s interest, you need to create a brand that tells a story. You can use your Amazon Store to narrate a story on the About Us page to connect more efficiently with your customers. If you want, then you can also publish your story on the Amazon Store Homepage to grab more attention.
3. Brand Voice Building
You need to build a brand voice to make your customers feel special. It is up to you how you want to make your customers feel, such as smile, laugh, or feel motivated when they use your Amazon listing or visit the Amazon Store to purchase more.
4. Try To Become an Authority in Your Category
By default, some of the best-selling products on Amazon get the number 1 spot because of an authoritative article. Try to do Amazon ranking optimization for how to rank well on Amazon. This is because of a well-known published article written by them or featured in a well-known publication. If you are capable of polished press releases, then you can have them distributed to grab customers’ attention.
5. Always Guide Your Customers
You need to make sure you become an Amazon brand guide for your customers, because thinking that everyone will figure out how to use your product is just an illusion. You need to educate your customers regarding how to use your product correctly. For this, you can either add those details on your Amazon detail page, infographics content, or product card in the packaging.
6. Sharing Your Customer Success Stories
It doesn’t matter whether your product is a journal, a baby product, or any fitness product. What matters is to build trust and connection with your new buyers. For building that, having success stories and reviews from real-time buyers and users of your product builds a great success story for your product and brand.
7. Gift Your Guides
Everyone loves a good guide, if you can get an article published regarding the same or get your product featured in the gift guide it will grab more attention like how Oprah became popular.
8. Creating A Brand Playlist
This may sound a little weird, but some brands have created a Spotify Playlist to guide their customers about their products. A great example regarding the same is – Barilla i.e. a pasta brand, that dropped a playlist timed to cook pasta to perfection.
9. Video Contents
Video Content is something that customers want to see more and more. Customers love to watch videos that are creative, informative, and inspirational. So, if you are a registered brand on Amazon then you should always publish a video for your Amazon listings. You can also create videos on YouTube and link them to your Amazon listing or your website.
10. Posts for Amazon
Amazon Posts is a tool that keeps your customers engaged with the new updates regarding your Amazon Store. You can share your creative content there similarly as you do for other social media feeds. Amazon Posts allow customers to scroll through their brand seller’s feed and directly click on their products linked via posts to buy.
11. Social Media Strategy
Social media strategy is the most effective way to get all the attention from Millennials, Gen Z, etc. And they act best for social media managers if you need one. Choose a social media platform where you think your customers are likely to see your content. Plan a social media strategy and keep posting product-related posts consistently.
12. Shopping on Pinterest
Pinterest can come in handy to sell products directly. You can set up buyable pins to sell your products via Pins on Pinterest. Though for buyable pins, you will need to get approval first. But you can still use Pinterest to drive more awareness. Keep a note to add descriptive copy in pins, boards, and your bio.
13. Enhanced Brand Content
Beautiful images aren’t the only thing that makes Amazon enhance branded content. This is your chance to bring your items to life and communicate your brand narrative through lifestyle photos combined with impactful text. Additionally, don’t undervalue the text material you can add beneath each module. A little extra wording here and there will go a long way toward persuading your buyer. Finally, limit your message to a few key points and avoid giving the buyer too much information. This is the yardstick: if your product isn’t clear enough for grandma to understand, it’s time to start over from scratch.
14. Brand Story
The brand story section will usually appear above your A+ content, but sometimes it will appear just before the reviews section. Don’t be afraid to change up the boilerplate questions module and customize them. Use the About Us module for some brand storytelling, it’s a great way for customers to learn what your brand is all about!
15. Product Page = Landing Page
You already have a Shopify site, which is great! However, instead of just using a plain layout or copying and pasting your Amazon listings into your store, why not make your product pages into landing pages that feature video content, customer testimonials, infographics, and storytelling? You can experiment with page layouts using third-party plugins to see what creates that jaw-dropping effect that will make people stop scrolling!
16. Creative Packaging
Use messaging inserts or micro-copy on your package to surprise and delight your customers. Customers can be greatly impacted by even the simplest things, and if you get really inventive, they will begin to spread your content on social media on their own initiative. Write a sweet rhyme, print a note that will be revealed when the consumer opens the box, or amuse them with a hilarious thought. There are countless options.
17. Engage With Your Customers
Relationships are a two-way street, as they say! Consider how to increase consumer engagement. Using your hashtag, create challenges that customers may publish online. Send out emails requesting comments from clients. Or directly respond to evaluations or letters you receive from clients. Tailored responses will be highly valued.
18. On-site Personalization
You can lower bounce rates and boost revenue by personalizing things. Use technology, for instance, to make quizzes that allow you to customize the product recommendations. Put in a pop-up to inquire whether buyers are seeking a specific item, or make pop-ups that say, “We love your style” or “Great choice,” once they add something to the cart.
19. Work on Retention Strategies
Generally speaking, it costs less to keep consumers than it does to get new ones. Try to re-engage customers who have previously made purchases from your store by seeing whether you can make use of customer data. Retaining customers and establishing enduring relationships that will increase the value of your brand can be achieved through excellent customer service or by developing an engaging loyalty program.
